SEO Issue Detail

Broken internal links / weak crawl paths

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Needs action

Some internal pathways are weak or broken, which can reduce crawl flow, suppress trust-page support, and weaken discovery of important content.

What this is

Important pages are not always well connected through internal links. In prior audits, broken links and weak link pathways to trust pages and educational pages were called out.

Why it matters

  • Weakens crawl efficiency and page discovery
  • Reduces authority flow to important support pages
  • Makes the site feel structurally thinner than it is

Evidence

  • Prior audit found multiple broken links, including repeated product links pointing to the wrong testing page path
  • Recommendations explicitly called for more internal links from products/categories to trust pages
  • Educational/support pages are likely under-linked relative to their importance

Owner

Kai + Neo — implementation + prioritization

Exact fix needed

  1. Run recurring crawl to capture broken internal links and orphan-ish important pages
  2. Fix known wrong destinations such as testing/COA link mismatches
  3. Add internal links from products and categories to About / Testing / Contact / educational pages
  4. Track internal-link count for key support pages over time

Live scan findings

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Current fix checklist

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Status

Open — medium-priority structural SEO improvement with likely compounding benefits.

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